Why does your business need a mobile app?

Why does your business need a mobile app?

Small business owners believe that mobile app development and its implementation very expensive solutions, and only big companies can afford it. But the truth is that cost always depends on lots of factors and decisions. So, let us find out why you, as a business owner, should think of a mobile app to develop.

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Why is software so expensive, and can it be cheaper? It can, but you should be wise with decisions you make to cut costs since there are a lot of risky practices that will allow you to save a little, but they may cost you more in the long run. With the goal of saving you from a crucial mistake with your custom software development costs, we are sharing ten actionable ways to save money without risking the quality of your finished product.

1. Understand your target market

Researching your target market and understanding the potential pain points of your future users is a critical step in product development. The better you cope with this initial stage, the better chance you have of capitalizing labor costs for software development.

Understanding your target market goes hand in hand with your idea validation, which is one more step towards reducing software development costs. Validating your idea through research on your target market and potential users is the best way to make sure that your startup idea is as promising as you hope it will be. To make sure, use the practice-proven economic research methodologies like political, economic, social, and technological analysis (PEST), strengths, weaknesses, opportunities, and threats (SWOT), The Five Forces (number and power of a company's competitive rivals, potential new market entrants, suppliers, customers, and substitute products), Design Thinking (the cognitive, strategic and practical processes by which design concepts are developed) and focus group surveys.

2. Provide clear requirements

When analyzing your market and user expectations, you will get an idea of what you have to create to solve their problems in the best possible way. Then you need to translate your requirements as clearly as possible.

Your research will facilitate the initial communication with your vendor, allowing for accurate estimating of software development costs, plus it will allow you to select the best technology to implement your solution. Clear project requirements will facilitate your communication with developers if you create your application using a dedicated team since less confusion about the task will eliminate the likelihood of misunderstandings and the introduction of errors.

3. Take the vendor's location into account

A simple thing like the location of your development partner can minimize or significantly inflate your budget. For example, the average cost of software development per hour in the Far East is about $15-20 per hour, while working with high-quality programmers in America can cost you from $150 up to $2,000 an hour. This tenfold difference will have a significant impact on your budget, so it is best to look for the middle ground between price and quality.

For example, consider outsourcing to Eastern European countries. Ukraine is one of the most popular and effective outsourcing and staff augmentation destinations, as it allows you to get high-quality expertise for a reasonable price. Plus, a difference in mentality and overlapping business hours allow you to conveniently organize the development of your project.

4. Adopt Agile

Agile is neither a magic pill nor a cost-cutting method. It is an insurance policy for market changes. By designing your solution according to this methodology, your project remains flexible and is always ready for change.

With this method, you keep your finger on the pulse of a dynamic market and changing user expectations, which means that you can always adapt, change your strategy and create a product that will be in demand by the target audience, even if preferences have changed during the development process.

5. Implement DevOps

DevOps is one more way to optimize the cost of developing your application. A key DevOps approach is that this practice and its culture allow team members to better interact with each other and the customer.

The development team and those responsible for the operation of the application share responsibilities clearly, and it helps you avoid shifting responsibilities from one team member to another. DevOps involves the intelligent consolidation of areas of responsibility. Continuous integration and continuous delivery (CI/CD) are the main components of the DevOps strategy.

According to this practice, each module created is gradually integrated into the business processes in order to assess its effectiveness and get feedback. Thus, you can avoid a situation where the application created does not meet the goals and needs of your business.

6. Avoid fixed price and a fixed scope

There are three types of contracts you can sign when outsourcing your project to a third-party vendor:

The first option may seem like the most attractive option since it seems to leave no room for surprises. All essential conditions regarding time, price, and the anticipated result are negotiated by the parties in advance and are usually not changed. This model of work is suitable for small projects that are developed according to the waterfall methodology step by step, where both the required time and the corresponding price can be estimated more accurately.

However, developing a larger project that needs an Agile methodology can be a failure if the price is fixed. In this case, the developers will try not to exceed the budget, but the quality of the product will likely suffer. Plus, this approach will not leave room for changes and adaptations, which are one of the key components of Agile. A fixed price model is only suitable for simple and easily predictable projects.

A fixed price can also compromise quality though, even on small projects. Startups looking for new ways to solve user problems should choose either time and materials or the dedicated development team contract option depending on the size and specifics of the project.

How it's done: Estimating Software Development Projects

7. Adopt Lean approach

Advice on how to capitalize software development costs are part of the Lean development methodology. According to its core principle, you should check, test, and validate an idea before making an investment. Target market research and idea validation are part of the Lean approach.

The Lean approach is a universal methodology that works regardless of the industry involved. What's more, it works great with the Agile methodology when used correctly. Flexibility is a key principle of Agile, while intelligence and frugality are key principles of Lean. Together, these two methodologies offer excellent opportunities for change and adaptation, provided that each idea is carefully validated before making a final decision to implement them.

8. Launch your product with essential-only features

With the Lean methodology, the creation of a minimum viable product (MVP) – the first working prototype of your solution – will contain only key functions.

MVP is one of the key milestones of the Lean methodology as it allows you to show your product to the target audience, test it in a real environment, collect feedback and use these insights for further development and improvement. The essence of such a strategy is that you get a real understanding of the market situation and assess the prospects of launching a successful application in real-time with minimal investment. This means that you can avoid a situation where an expensive solution is not wanted by the audience.

9. Consider a semi-custom alternative

Custom software development costs can be high since your developers will create each module and design each element from scratch. This is the best way to come up with something really outstanding, however, if your development budget is limited it is necessary to look for other alternatives.

The semi-custom approach can be one way to go if you want to optimize price and still create a unique product. However, you

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According to forecasts, mobile apps are expected to generate $189 billion in revenue by 2020. Moreover, the Apple App Store has 2.2 million apps available for download. But profit is not the only point you need to consider when you thinking about growing your business with the help of a mobile app. You need to have a clear vision of all pros and cons.

A mobile application is a must-have for small businesses. No, this is not our personal opinion. Today’s customers want to interact with your business through a mobile solution. Looking for the smartest way to create it? Then read this article.

Reasons your business needs a mobile app

If you still do not figure out do you need to allocate a budget for building a mobile app for your business we gathered three main reasons that you need to take into consideration before diving into this issue.

  • Meet customers’ expectations. A mobile application used to be a novelty that only large businesses could afford. Today, it has become an integral part of the user experience. Customers have long been fond of applications and often prefer them to browser websites. Mobile app development is the perfect way to give customers what they want and what they are used to.
  • Let them shop on the go. Do you know why your customers want to work through an application? Because it allows instant transactions. The ability to quickly make payments and place orders on the go are some of the main reasons why users choose apps. Do you understand what this means for your business? Provide them with an application and they will be more likely to spend their money more readily.
  • Track their behavior and personalize your offers. Your mobile application will also have a pool of user data where you can learn more about customers, track their specific behavioral patterns, and create personalized offers for each client. Custom deals through the mobile app are one more key to sales.

So, what questions do you need to address before starting mobile application development?

How to validate a product idea and build an engaging mobile app

Native vs cross-platform mobile development

Before the running development stage, you need to answer the question about will your application be native or responsive. Let us reveal this issue to you and explain what both of these terms mean.

  • A native application is created for a specific operating system (OS) — Android, iOS, Windows, or Linux, and the solution can not work with any other OS. In this case, the application and the operating system are perfectly paired, and the entire user interface is thought out taking into account the requirements of the operating system and the design of the devices on which the application will run. A native application is ideal for the coolest user experience and the highest level of security. It is more expensive to build than a cross-platform app though.
  • A cross-platform application, as the name implies, means that the application adjusts to the operating system on which it runs. In general, this is a fairly easy and budget-friendly option. However, it can be difficult to achieve an ideal user experience, as it is simply not possible to cover the requirements of all operating systems. A cross-platform application can be a good budget option to test the response from a target audience and provide enough feedback, to allow you to invest in a native solution wisely. You can read more in our article about Kotlin Multiplatform for cross-platform app development.

Android vs iOS mobile development

If you’ve made the decision to create a native mobile app, then the next choice will be if it is for Android or iOS? This can be an easy decision. Choose the operating system that the majority of your target audience uses.

However, if your target market consists of both iOS and Android users equally it is necessary to choose a cross-platform development or to compare the advantages and disadvantages of Android and iOS mobile development.

Pros and cons of iOS mobile development


  • Very high-quality applications are created in strict accordance with the requirements of the operating system
  • High level of security
  • IOS users are more likely to make in-app purchases and pay for subscriptions than Android users


  • Fewer users
  • Higher development cost
  • Longer time to approve the publishing of the application to the App Store

Pros and cons of Android app development


  • Android OS has more users since Android devices are quite affordable
  • Android development is cheaper
  • Android applications are quickly published in the Play Market


  • Android OS has weaker security criteria
  • Development takes a lot of time
  • Applications are updated only after user approval, which may impair the experience in older versions

Mobile app builder vs freelance developers vs mobile development company

As soon as you have resolved the first two questions, the next one is who builds the app? You have three options — create an application yourself, find a freelance app developer, or hire a mobile app developer.

A mobile app builder can create something similar to a mobile app, however, it is very unlikely that it will meet the needs of your business and target users. Moreover, this is an unrealistic option if you want to create an application for iOS.

A smart option might be to hire a freelance mobile app developer. This allows you to save money if you decide to hire an app developer in India or China for example. The only drawback of working with freelancers is there is often no legal recourse if you have problems.

The wisest choice is hiring a mobile application development company. In this case, you can choose a vendor with the most suitable experience, get the necessary guarantees including a non-disclosure obligation, and personally monitor the development process. Of course, the location of the vendor also matters. Top app development companies in the USA will cost you a fortune. So to maintain a reasonable balance between quality and price you can choose Ukrainian app development companies for example.

How much does it cost to build an app?

When it comes to the price of the building apps, a lot will depend on the next decisions that you make at the very beginning.

  • A native application will cost more than a responsive or cross-platform application.
  • iOS development will cost more than an Android app creation.
  • A cheap app developer from Taiwan for instance will ask for less money than freelance Android developers Germany.

After making a decision to create a mobile application for your business, you need to choose a vendor that will help you maintain a balance between quality and price. We at Cprime Studios have great experience in mobile development, and we have long honed our ability to tailor our processes to the needs of the business we are serving at reasonable costs.

Let's get in touch with us at studios-info@cprime.com right now and discuss ideas for your future mobile application!

r development team needs to be smart and tech-savvy since your solution will be partially built using the already existing functionality from other apps in the form of application program interfaces (APIs).


If you know what to use, when to use it, and how it will work for your application, a semi-custom solution will be indistinguishable from a complete custom build, both in terms of functionality and user experience.

10. Prioritize usability over visual impact

You should look for an effective design solution, but always keep the issue of usability in mind. It is impossible to separate design from usability, as the design provides that first visual impression that motivates users to continue exploring the product or close the web page or uninstall the application.

Thus, your design solution should be as balanced as possible by following the best practices in your industry, and it should be in line with modern trends while making your solution user-friendly from the first impression to the target action. Sometimes there is no need to come up with design elements from scratch. You can use already-created pieces and use a semi-custom approach to cut costs.


The technical implementation of your solution is just a small piece of the puzzle. Adherence to sound principles, budget management, flexibility, and coming up with the right approach to communication between the customer and the vendor are the remaining critical components of the development process.

Our experienced team knows how to balance price and quality, and apply best practices in order to develop the best possible solution in a given environment. Get in touch with us at  if your goal is to amortize software development costs, and still get a top-notch solution for your business!

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