When it comes to business promotion, everyone understands that the only way to do it right is to create a recognizable brand for their product. Based on this view, the eCommerce website is deemed to be the face of the brand, and the better face your brand has the more successful your business is. In this article, we will tell you how to create an e-commerce website and how much will it cost.
- Decide on a features set
- E-commerce website design stage
- Importance of SEO features
- Choose who will build your e-commerce website
- How much does it cost to make an eCommerce website?
- How to create an eCommerce website
It’s obvious, that every entrepreneur wants to have the best eCommerce website to be able to attract as many customers as possible. But before introducing eCommerce services to the business strategy it’s necessary to define our initial goals and objectives. It’s really important.
Talking more about the question of e-commerce website development cost, let's look at several factors that influence the final cost of the project. These factors need to be taken into account in advance.
Decide on a features set
There is a certain set of standard features, which is always included in the initial price of eCommerce website development:
- Product pages
- Category pages
- Special offers
But if you feel that this is not enough for you, be prepared to spend a little more money to empower your eCommerce website with additional options (pop-ups, additional landing pages, etc). Customization is always good, but we need to know when to stop. The website should be native, without any confusing forms and non-informative texts.
Everything should be simple and understandable for the user. Consider one great feature that can be integrated into eCommerce website architecture. This feature allows your website to update all products automatically by using your inventory management system.
Yes, development costs will be higher, but in the long run, you will save a lot of money because you don’t have to hire additional staff to manage website content. To assess what features should your eCommerce website get, create a list of all the features you want to have and depending on the price of each, compile the whole budget.
E-commerce website design stage
Most people buy a product because of the picture. Here, the site design is what first draws the attention of the client. For the eCommerce website, you need to choose colors and shapes that emphasize the product in the best way possible. The eCommerce web design cost will depend on whether you will select a pre-made template or will use a custom one.
For the first case, the pre-made pattern usage means significant cost reduction and shortening of a development time. But cheap does not always mean good. Now on the Internet, you can find lots of cheap and free templates for eCommerce projects. The pre-made template means the presence of ready-to-go design solutions:
- Finished logos
- Colors and so on
Cheap patterns have a distinct advantage in price, but not all of them will work well for your product branding. Consider this option only if you have a really small budget. When you select a pre-made template, wonder if it meets all the modern web design requirements or not. Ask yourself: “Does this template look fresh or it looks just outdated and boring”, “Whether this template is optimized for all popular mobile platforms or not”. Also, you can build your own e-commerce mobile app.
If you’ve decided to get a custom template to be prepared to make more investments in the development process, but the result may be worth it. A website that looks better sells more. The unique design will always have a beneficial effect on conversion and retention rates. Just consider, people are more likely to spend their time on a well-designed website, rather than on one that has obsolete design and outdated content. That's why there are so many companies who spend thousands of dollars to create their own unique eCommerce websites.
Importance of SEO features
Some companies include SEO features into the initial development cost and some of them don’t. In any case, an eCommerce website should have such features. SEO automation significantly simplifies not only the content management process but also your marketing campaign in general.
Now it is not enough to simply have a good-looking eCommerce website. We need to make every effort to ensure that our website is indexed and promoted by all popular search engines. No one will learn about your product if you won’t tell them about it. Featuring an SEO setting is a great opportunity to tell clients about the product before they come to your website.
Different developers provide different packages of SEO settings. It can be just a key words recognition or a detailed optimization of the website content (photo’s optimization, number of characters in the title, page description, etc). In this case, e-commerce website development cost depends on the kind of SEO features your eCommerce website will get.
Choose who will build your e-commerce website
For the eCommerce website development you can hire:
- In-house developers
- A local outsourcing company
- An outsourcing company from another country
Many business companies utilize offshore specialists for software development because of the partnership benefits. If you have chosen a local company to develop an e-commerce website, be ready to get high price quotes from them. The offshore specialists can offer a lower price in comparison to local ones. An outsourcing company is also a great solution for those who can’t find a suitable offer on a local market.
How much does it cost to make an eCommerce website?
Ecommerce website development cost strongly depends on the selected goals and tasks. Likewise, adding some unique features to the website structure affects the final cost of the whole project.
Take into account the location of the software development company you intend to work with. If you will work with a local company, the cost will be higher than the cost of outsourcing services.
In order to lower the development cost, you can also use the eCommerce platforms that provide cheap (or free) templates for creating an eCommerce store. But look at it another way - an eCommerce website is a part of your business and the way it works and provides information to potential clients directly affects the conversion rate and sales. So think before you use cheap templates to create a unique brand.
However, if you decide to migrate from ready-made CMS to a custom one then you need to know that everything is possible and you always have other options.
How to create an eCommerce website
As you can see, the e-commerce website development cost depends on a significant number of factors. But the final cost, primarily, depends on the entrepreneur. You can save tons of money on the development if you will build a business plan, define a marketing strategy, make a list of the basic requirements for an eCommerce website in advance.
A big mistake many entrepreneurs make is that they underestimate the amount of work that needs to be done to develop an eCommerce website. With the idea of easy money in a short amount of time, entrepreneurs often use free platforms and templates. Of course, the quality of such proposals is much lower in comparison to the unique eCommerce website development.
We must be mindful that an e-commerce website is also a part of the business that requires investments – the more investments we make the higher revenue we get. An eCommerce website that sells should have only a high-quality design, photo, and video – there are no excuses for it. Only in this case, it will act as a money generator for a startup or a business.
If you are interested in the issue of eCommerce website development for business, contact us via email at firstname.lastname@example.org. Our managers will provide you with a free consultation and will give you detailed information about all the prices and terms.